While increasing access to basic breastfeeding support training is a laudable goal that we share, the manner in which this new certificate was introduced, with limited communication and without apparent consultation of already certified professionals, raises questions.

Skin-to-Skin :This Cochrane review presents the most up-to-date evidence on immediate or early skin-to-skin contact between mothers and their healthy newborns, drawing on 69 randomised trials including more than 7,000 mother-infant dyads across diverse settings

Many mothers tell us they turn to Instagram or TikTok to find information. They are searching for answers, reassurance, community. And social media, because it delivers all of this, can be wonderful for breaking isolation.

Increasingly, pregnant women ask this question during preparation for breastfeeding: antenatal colostrum expression. This is a practice studied in very specific cases (notably gestational diabetes), but which is becoming more widely disseminated with the appearance of dedicated equipment, influencer marketing, and strong enthusiasm on social media.